NPD: Female Gamer Population Increasing On Consoles
The NPD says the number of female gamers in the audience is up year over year — “significantly” on consoles. The percentage of console gamers who are female grew from 23 to 28 percent in 2009, according to the NPD’s new market segment study. The rise is mainly attributable to the Wii, which itself saw a 19 percent increase in usage over last year. But even in more core-market outliers, female presence is up, the …
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